Top 10 Reasons For Business Video And Video Email

Posted 14 Jun 2010 In Meeting.ie
In 2010 online video and video email are top of the agenda for business. Marketers will pay more attention to video email, social media integration and the war to unclutter the inbox this year. In this respect video is the most adopted rich media marketing tactic for business today. Marketing created videos rank first followed by streaming media, YouTube, video podcasts and ads within online video.Here are the Top 10 reasons why your business should start with video today!
  1. 32.4 billion videos viewed by US Internet users alone in January 2010
  2. 173 million viewers watched an average of 187 videos per viewer during January 2010
  3. 94% of respondents plan to spend more on online video in 2010 than they did in 2009
  4. 20% year on year growth of online video for marketing is expected in the next 12 months
  5. 56% of respondents see online video more effective than other forms of advertising
  6. 83% feel they’re getting more value from online video spend now as compared to last year
  7. 64% plan to use video email marketing in 2010 — up from nearly 12% last year
  8. 65% + believe that video emails can moderately or significantly influence conversion rates
  9. 54% of SMB’s want to personalise email messages in 2010 and see video as a ideal medium
  10. 29% of SMB’s consider training courses the most effective use of video email followed by 19% product demonstrations/offers and 18% customer testimonials

Further interesting developments are:

  • in 2009, 87% of respondents planned to devote more of their budget to online video
  • in 2010, 94% of respondents plan to increase their spending in this area

BrightRoll’s CEO, Tod Sacerdoti, remarked, ”… online video advertising has continued to mature as a trusted and proven medium for reaching highly engaged audiences… across premium content sites online… ”

So video for business is going to be big and it will be important for your business. So get started today and try Video Email, Video Messaging, Video Webcasting and easy to produce, high quality video for your business today with our free trial.  

Sources: Jack Loechner, Laurie Sullivan,  Unica, ComScore Video Metrix, BrightRoll, Implix

Comment Form