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I recently read a very good article by Daniel Sevitt from EyeView Digital Blog about the “Three Types of Online Video for Business”. With the introduction of YouTube to the world in 2006 video took on a new life on the Internet. Now in 2010, where the business world is fully aware of the commercial power of the Internet it is clear that video is a must in the mixture of business Internet communication and every business opts in for an online video presence.

According to a recent publication by Brightcove the “Top 6 Reasons B-to-B Marketers Need Videos” are as follows:

1. Grab people’s attention instantly
2. Tell your story in less time
3. Bring your ideas to life
4. Make your site stickier
5. Create a buzz with viral video
6. Bring your website into the 21^st century

Breaking that list into three types of video, based on their natural homes ; embedded offsite, on the site’s homepage and within the site, helped to identify the three kinds of online video for business:

• Viral Video
• Conversion Video
• Educational Video

Viral Video is the medium that made YouTube big and really brought out a new type of video on the Internet. Viral videos are nearly impossible to fabricate due to their nature of being original, unusual, unexpected, funny, mysterious or sexy. In addition there are some more ingredients to make them really successful including a compound of timing, luck and Internet serendipity. If anybody manages to create a true viral success it sticks for a long time and will create a level of “buzz” around it that can span a global audience.

Conversion Videos are more about engaging visitor with a website, keeping them longer on the site and ultimately get them to interact in a way. A good conversion video is focusing on driving a clear conversion goal and it carries a clear call to action. Here are the most common conversion goals set for conversion videos on commercial websites.

• Enter Your Details – the aim of the site is to get visitors to give you contact details that can be used immediately or later to contact the customer and initiate business
• Download This File – installing the file may be the first stage in turning the site visitor into a customer
• Buy This Product – a direct inducement to the site visitor to pay money in return for a product or service
• Deposit Now –used by companies to establish the financial relationship that turns browsers into committed customers

Educational video are primarily there to educate and help to establish trust and though-leaderships. These videos help your customers to learn about products, services and solution offers and might provider a deeper insight without having to talk to somebody. Educational videos can also lower your live support actions by guiding the customer through a difficult processes or explain how something will work. Educational videos can build a mentor-mentee relationship between the site and its visitors which will have a positive impact.

In short video is a medium that no business with a web presence can avoid to miss out. It is important to choose the right kind of video for your business needs and think about how to measure its success. Have a look at our video messaging solutions that allows easy to use, effective video recording combined with rich media like Power Point, Roll-in video and much more.

To read the whole article or more about Daniel Sevitt and look at measuring the success of your video choice go here http://www.reelseo.com/types-online-video-business/