In our “Stand Out From the Crowd” web event we will bring global experts in the space of Webcasting and Video Messaging right to your desktop. We are starting on the 10th of March 2010, 01:30pm – 02:00pm GMT with the webcasting legend Gary Anderson CEO of Netbriefings and Webcasting Guru.
HERE IS THE LIVE LINK TO OUR WEBCAST ON THE 10th at 13:30pm GMT
In this event we will talk with Gary about
- The logistics of this and general live webcast deliveries
- How to interact with the audience in a live web event
- How to run live web events and record video messages with one solution
- How to use this in sales, marketing, training and corporate communication
- How does this fit into other forms of communication
- What is live collaboration and what are live webinars
- What is roll-in video and how to use it
- What reporting functions should you expect
- How does this fit together with a blog
- How does this compare to WebEx, GoToMeeting, YouTube and others
- Have a look at different camera options
If you are interested in attending this web event or have any questions or comments please leave a comment in the “Comments” option above or drop us an email to webcast’at’meeting.ie
This expert webcast in our “Stand Out From the Crowd” series with Gary Anderson, CEO Netbriefings and his superb management team will take place on the 24th of March, 2010 01:30pm – 02:00pm GMT.
HERE IS THE LINK TO THE LIVE SESSION ON THE 24TH 13:30pm GMT
This is the “Nuts and Bolts of Webcasting and Video Messaging” web event and we will talk about the following:
- Recording video messages
- Live meetings and web events
- How to conduct live webinars
- Setup, greeting, playlists
- Starting and stopping to record
- Scheduling live meetings
- Invitations
- Presenter and participants screen
- Understanding webcasting screens
- Push video and slides
- Q & A
If you want to attend this event or have a questions please comment above in “Comments” or send us an email to webcast’at’meeting.ie
Webinars and web events are becoming very popular with small and medium businesses across all industries. They are the most cost efficient and time efficient route to get your message, live, to your prospects, customers, staff, partners and suppliers. Time is precious and in today’s business communities, people are becoming “time poor”.
Whilst, in some cases, business people may enjoy travelling to meet customers or prospects, it is expensive, time consuming and inefficient. Instead of having to drive to a meeting, your attendees meet you from any location, across the corners of Ireland or indeed anywhere across the world via the Internet. Web events are also a green, environmentally friendly way to meet so it will you as a business to meet your commitments to be green and lower your carbon footprint which is a significant advantage.
Web Events can vary hugely in size of participants. They can be extremely effective with small groups for meetings, discussions, training or a business review. They can be equally effective for large worldwide groups with hundreds of attendees for product or service launches, promotions, broadcasts, Quarterly updates, announcements or new developments..
A webinar (web seminar) or webcast (web broadcast) is simple. The meeting is delivered live from your computer direct to the audience who are also joining form their own or a shared computer. The meeting or event is accessed directly through a link in the Internet. You set up an account, load your slides or whatever you want to use for your meeting and all you need in addition is a telephone, web camera, a microphone and a bit of practice! As with most things practice makes perfect and the more comfortable you feel with delivering the web event, the more natural and successful your delivery and your results will be.
You can also record your web event and re-use it on websites, in newsletters, in emails or blogs.
In the web event you can see who is attending; you can text chat with people, run surveys and share a large variety of content including live video, Power Point, Word and Excel files, your desktop or software sitting on your computer. People can also ask questions, either privately to the presenter or to the open forum.
Here are our top ten tips for choosing the right webinar, webcast or web event solution for you:
- Simplicity is key! Talk to an independent vendor that will help you to choose webinar software that matches your needs. Many solutions are over loaded with features and functions that can make them complicated to use and you will never need them. An expert will ensure you get the right start and succeed with your first webinar.
- Cross platform is important! The more platforms (Windows, Mac OS) and browsers (Internet Explorer, Mozilla Firefox, Google Chrome, Safari) the software can deal with the higher the chance is that all your participants can connect across the country or the world.
- Try it! Join a demo with the solution you are looking at and see how your experience is as a participant. Watch out in particular how easy it is for you to join that demo. If you like it and it looks and feels good, your participants are going to like it too.
- Make sure you can be heard! Try the audio options available (conference call and VoIP or telephone conference only). Check the quality of the audio and how easy it is to use.
- Recording makes your event go a long way! Make sure the solution provider has a hosted recording solution or provides a playback hosting for your recording. This means you simply get a link which takes you back to your recording. It is then simple to re-use your recording in Emails, websites or newsletters.
- Video is good! Don’t be shy, look for good video capabilities for your webinar. Having a live video feed of the presenter makes your web event personal, people will remember it better, it feels closer to them and overall your web event will have more depth. Don’t shy away from video, your audience will thank you for it.
- Think clearly and brainstorm with your team what you want to achieve in the webinar and how will you get there. Your webinar provider can help with good input and ideas. Make sure you talk to them about your objectives.
- Don’t let the price of the solution dictate your choice. The cheapest solution is not necessarily the worst but likewise, the most expensive is not necessarily the best! Make your decision based on what fits your needs, where you feel you will get the support you need and what was good when you tried it.
- Flat Fee solutions are they way to go as they are efficient as you flex your meetings. Pay-as-you-go models work with small once off events but as soon as you get a larger group in one event or run more than three events a month, a flat fee is a more appropriate solution for you. Pricing for the solution only, can start from as low as €40/month and go to €4000 and more. For a typical self run SME webinar, with a basic webcast solution, you should be covered within the €100 per month. Conference calls, hosted recording or other features may be charged separately based on usage.
- Practice makes perfect. Run sessions with colleagues and people that you know before you go live with the real event. Look for honest feedback and take it on board. Webinars are a lot easier to deliver than live in-house events in front of a large group. With the right solution and a bit of practice you will be delivering your first live web event in no time.
Feel free to give us a call at anytime to have a chat about webinars, webcasting, web events, video conferencing or any other means of live, remote communication.
Find out more about easy to use webinar and web events solutions on our website
http://meeting.ie/2009/08/services-web-events/ and try our very popular solution here
http://meeting.ie/free-trial/?serve=Services:%20Web%20Events
I recently read a very good article by Daniel Sevitt from EyeView Digital Blog about the “Three Types of Online Video for Business”. With the introduction of YouTube to the world in 2006 video took on a new life on the Internet. Now in 2010, where the business world is fully aware of the commercial power of the Internet it is clear that video is a must in the mixture of business Internet communication and every business opts in for an online video presence.
According to a recent publication by Brightcove the “Top 6 Reasons B-to-B Marketers Need Videos” are as follows:
- Grab people’s attention instantly
- Tell your story in less time
- Bring your ideas to life
- Make your site stickier
- Create a buzz with viral video
- Bring your website into the 21st century
Breaking that list into three types of video, based on their natural homes ; embedded offsite, on the site’s homepage and within the site, helped to identify the three kinds of online video for business:
- Viral Video
- Conversion Video
- Educational Video
Viral Video is the medium that made YouTube big and really brought out a new type of video on the Internet. Viral videos are nearly impossible to fabricate due to their nature of being original, unusual, unexpected, funny, mysterious or sexy. In addition there are some more ingredients to make them really successful including a compound of timing, luck and Internet serendipity. If anybody manages to create a true viral success it sticks for a long time and will create a level of “buzz” around it that can span a global audience.
Conversion Videos are more about engaging visitor with a website, keeping them longer on the site and ultimately get them to interact in a way. A good conversion video is focusing on driving a clear conversion goal and it carries a clear call to action. Here are the most common conversion goals set for conversion videos on commercial websites.
- Enter Your Details – the aim of the site is to get visitors to give you contact details that can be used immediately or later to contact the customer and initiate business
- Download This File – installing the file may be the first stage in turning the site visitor into a customer
- Buy This Product – a direct inducement to the site visitor to pay money in return for a product or service
- Deposit Now –used by companies to establish the financial relationship that turns browsers into committed customers
Educational video are primarily there to educate and help to establish trust and though-leaderships. These videos help your customers to learn about products, services and solution offers and might provider a deeper insight without having to talk to somebody. Educational videos can also lower your live support actions by guiding the customer through a difficult processes or explain how something will work. Educational videos can build a mentor-mentee relationship between the site and its visitors which will have a positive impact.
In short video is a medium that no business with a web presence can avoid to miss out. It is important to choose the right kind of video for your business needs and think about how to measure its success. Have a look at our video messaging solutions that allows easy to use, effective video recording combined with rich media like Power Point, Roll-in video and much more.
To read the whole article or more about Daniel Sevitt and look at measuring the success of your video choice go here http://www.reelseo.com/types-online-video-business/
